MEMENTO MAINSTREAMWhere death meets the mainstream. How pop culture shapes the way we imagine the end.

‘Yet Another Stupid Death’: the game genre capitalising on one life
How roguelikes offer an experience where any death you suffer in-game is final.

Online memorialisation: tributes in massively multiplayer online games
Acts of remembrance are diverse, but these acts have never been strictly contained to our world.

Why modern shonen keeps killing off its best characters
Modern shonen has become notorious for killing fan-favourite characters. Yet despite knowing the risks, audiences continue to form deep attachments. Why?

The 27 Club: how a coincidence became pop culture’s permanent afterlife
The 27 Club may be a coincidence, but its myth has outlived the facts, turning young deaths into a cultural afterlife where artists are mythologised and kept forever 27.

Meat is murder: Tender is the Flesh by Augustina Bazterrica
Most of us will eat meat without a second thought, but would this change if the meat was replaced with human flesh?

Why child protagonists make death more heartbreaking in video games
From What Remains of Edith Finch to Omori to Little Misfortune, discover how video games use child protagonists to explore death, grief and loss.

We are LIVE! on Instagram!
We are live on our Instagram account with mortician Victor M Sweeney! @victor.m.sweeney

In Hokum, guilt is more terrifying than death
From witches haunting basements to rabbit-humans who will stay ingrained in your consciousness, this film will make even the most experienced horror-fanatic sit on the edge of their seat.

An investigation into the failed ideals of the Jigsaw killer
Life or death faces the victims of the Jigsaw killer, but what if life is just as good as death?

How Final Destination made a whole generation paranoid
As unlikely as it seems that cheating death will come back to get you, how sure can you be? Audiences have been avoiding taking risks for years for this exact reason.

Spiritfarer: the cosy game which spotlights loss over reward
Five years after game’s release, creative director Nicolas Guerin tells us more.
